11 Apr 2018

NAB 2018

In April I took a trip out to Las Vegas for the annual National Association of Broadcasters conference. I’ve been attending this show since the 1990s, when it served as the focal point for a transition from analog tape to Digital Video systems.

The Global Video Marketplace

Much as in the iPhone/Apple accessory market, NAB this year showed an unexpected number of Mainland Chinese accessory and supply manufacturers. Stands, gimbals, steady cams, and other such devices are shown at booths with new and unfamiliar names, such as Seeder (Hangzhou Justtong Network Technology Co, Ltd) and LedGo. The rapid turnaround, access to materials and ready labor supply make this a natural fit for China’s manufacturing prowess. As this picture of a booth conveys, it’s a global market for video products and services at NAB:

The global marketplace for video


Sony "Crystal Laser" screen

The Crystal Laser at Sony’s booth was a real star of the show. (See attached wall placard.). 140% of the gamut of sRGB and amazing, seamless size. I have no idea about the cost. But interesting that they were able to assemble it temporarily in this space — maybe it rolls up?

Sony "Crystal Laser" screen info

Still Cameras

Interestingly Sigma and Nikon are highlighting their DSLR story for video in their booths, but Canon is not (they’re showing only their professional high-end video cameras.) They are weaker in high-res (4k) sensors in their EOS line right now, which might explain it. (Or I haven’t come across their booth yet.) In addition, BlackMagic was showing their $1,300 handheld 4k full frame camera:

BlackMagick 4k pocket cinema camera

Haptic Input methods for color grading

A class of device I hadn’t seen before is this 3-trackball setup, as if you were a particularly devoted player of Centipede. The general pattern seems to be three trackballs, each surrounded by rotating rings:

DaVinci Resolve color grading panel

Turns out this is mostly used for professional Color Grading in apps such as Final Cut Pro X, DaVinci Resolve, and Sony’s own RAW video editor. BlackMagic has a page on how these panels are used in their software.

DaVinci Resolve color grading panel

Pro Video and Podcasting

Up until last year NAB had partnered with TWIT.tv, Leo Laporte’s podcasting network, to do daily video summaries of the show and interviews with experts and sales reps. This year, NAB in-sourced their social media in this regard by building their own PodCasting Booth and video stage, both in much more central locations than before. NABShow Live / Podcast area

NABShow Live / Podcast area

NABShow Live / Podcast area

TWIT had been up nearly in the attic of the show floor, perhaps for acoustic reasons:

Leo Laporte broadcasting at NAB 2011

With this arrangement, they lose the computer-focused star power of Leo and the TWIT network, but de-couple themselves from a particular media outlet and establish their name and logo in a neutral space that positions informal social media such as vlogging, youtube and video-podcasting as a peer to traditional broadcast.

360° Cameras

A slew of vendors are bringing down the cost for 360° video down from the heights we’ve seen in the last few years. Whereas Nokia’s 201[6?] camera cost $$$$, now we’re seeing human-eyes’ VUZE device offer eight 180° cameras arrayed around a small frisbee for $1,200. And Insta360 makes products from small clip-ons to iPhone lighting ports to GoPro-sized devices designed to mount on top of a snowboarding helmet.

Insta360 camera

Naturally, the fact that it’s 2018 and live streaming (on specific platforms such as FaceBook Live and Instagram) is such a big deal, affects these products and how they are pitched. This is a level of consumerized optimization never before seen at NAB; live streaming in 360° by amateurs is driving this market in ways that were never true for the shift from Beta to DV, for example. This can make it tough to evaluate this equipment for academic purposes… none of the companies’ products are targeting the academy, museums, or anything of the like. Rather the market is skipping directly to the volume consumers who will drive a level of tech adoption that gets prices down fast.

Insta360 booth

This is not to say there’s a lack of sophistication about the products. Insta360, for example, is doing cutting-edge frame analysis to smooth out bumpy 360° video garnered from dirt bikers, joggers, and other not-so-stable sources. I believe this is happening during the processing/export process currently, but it can’t be long before gyroscopes in the camera itself lend valuable signal to the task and this begins to happen on the capture device itself.

Samsung 360° Camera

HP: Making a name for itself in Workstation PCs

HP’s newly-revised “Z” line of professional x86 workstations was the system of choice for nearly everything which didn’t have an iMac Pro. This series of machines competes with Lenovo ThinkStations. My theory as to why they were so ubiquitous is that they’ve been aggressive in integrating new tech developments such as Thunderbolt/USB3, X299, and other features important to the anyone who processes lots of data. Lenovo has been slower. Also, they have an “all-in-one” model in their professional Z line, which Lenovo does not — and AIO’s are much easier to setup on trade floors.

HP’s $4,000 professional-series DreamColor Z31x was on display in BlackMagic’s booth:

HP DreamColor Z31x Studio Display at BlackMagic booth

Apple: Everywhere despite not having a booth

Apple has a long history at NAB (see my blog post here [http://www.thegogglesdonothing.com/archives/2011/04/appleatnab_1999-2011.shtml]). This year they announced several improvements to Final Cut X at an event just before the show, but didn’t have a booth on the show floor as they used to have in the late 1990s/early 2000s.

Despite that, the distinctive dark color of the iMac Pro was everywhere on the show floor, including giants such as Sony which used to make their own Intel PCs. Some large booths, such as BlackMagic, seemed to use iMac Pro’s almost exclusively as their demo machines. This makes sense, in a way — they’re much faster than the 2012 (round) Mac Pro, and don’t require bulky external monitors and cables. With so much of the show focused on 4k and 8k, the iMac Pro’s built-in 5k (and P3 color gamut) Retina display seemed like the new ‘table stakes’ for showing editing and color grading.

BlackMagic iMac Pro color grading setup

Legitimization of eGPUs (at least for AMD)

Vendors weren’t shy about hooking up one or even two external GPU boxes over Thunderbolt 3 to speed rendering and other compute-intensive applications. Some of this was expected, for example Sonnet (who make external GPU enclosures themselves). But even BlackMagic (who make DaVinci Resolve editing and grading software) showcased these as a solution. And AMD, who had a medium-sized booth, showed off the party trick of two external Radeon cards, each in its own enclosure, hooked up to an iMac Pro. It’s hard to see, but check out the two stacked black boxes to the right of the iMac Pro below:

Twin AMD eGPU on iMac Pro

Old Standards (Nostalgia Edition)

Some tech companies have been at the NAB show for over twenty years — impressive when you consider that the intersection of computing and video only began in earnest with the onset of 1394/FireWire.

Osprey made this continuity an explicit part of their booth’s design, with examples of their cards from 1997 to the present day. (The photos they used are, confusingly, not to scale, as you can tell by the varying heights of the PCI brackets.)

Osprey booth - 21 years

Matrox had no such nostalgic progression on display, but I remember seeing this logo and booth design back in the late 1990s as well:

Matrox booth

As the wikipedia article notes, Matrox has migrated towards the professional market — shows such as NAB highlight the industry-specific markets that the company now focusses on, versus earlier products such as the Matrox Millennium card.

Deep Learning / AI

Google Machine Learning

Alongside nostalgia for late-1990s video cards, NAB also offered a glimpse of the future, where computer algorithms analyze millions of frames of video to achieve business and monetization goals. Google and Amazon had booths this year, together with a variety of smaller players who focus on specific broadcast verticals such as live sports.


Athenas Owl, above, showed their (nearly) real-time computer vision system for video. The use case was European football, where a team owner, sponsor, or stadium manager can tell how long a given logo has been on the screen for the duration of a match, or a player on the field, etc. [picture] Seems like they are using pre-trained networks for most stuff and have specialized training data for specific company logos, etc.

Google highlighted their machine vision work on video, showing use cases of scene detection, object labeling, and other video analysis features running on their cloud.

Google Machine Learning

Amazon AWS

Amazon’s AWS division set up a special “AI Experiential zone” booth outside the exhibit hall. Even those without Exhibit Passes could see what Bezos’ team had on offer.

Amazon Machine Learning

Amazon brands some of their video processing software as “Rekognition”. This included features such as speech-to-text, for real-time captioning, and object detection:

Amazon Machine Learning


Cisco NAB 2018 Booth

Cisco’s presence at the show highlighted how video has become just another series of 1s and 0s that can be routed over IP networks. The seeds of the DV revolution were planted in the late 1990s, with the explosive growth of 1394/FireWire as the first mass-market interconnect for near-broadcast-quality video. But a glimpse at the video-centric networking tech on offer in 2018 shows how the video data transmission has migrated from local interconnects (FireWire) to LAN architectures (Cat7e, Fibre).

Cisco NAB 2018 Boothdg