This picture, taken in December 2003 in Stockholm, was part of the Swedish Postal System's holiday campaign. The slogan Posta julen translates to "Send Christmas." The lettering on the Rastafarian hat the man is knitting says "Merry Christmas Grandma."
The red bulb on the envelope at the bottom, God Jul, is cognate with English "Good Yule." Interestingly, the envelope is marked as Inrikes, or within the country, implying that the man's grandmother lives in Sweden as well.